PartyPoker Changes Loyalty Program

By Brian Cullingworth, Last updated May 19, 2017

It’s back to rakeback for online poker provider

GVC’s PartyPoker has announced a return to rakeback in its new loyalty program, due to take effect from May 22.

The new program will reward players with cash rakebacks on a sliding scale ranging from 20 to 40 percent, replacing the current four-tiered points-earning scheme that enabled players to convert points to cash or tournament tickets and bonuses via a Loyalty Store online.

The PartyPoker blog advises that once the new scheme is implemented players will no longer be able to convert points, and instead will earn one point per $1 contributed in cash game rake or tournament fees. Once they have earned 25 points in a week, PartyPoker will trigger cash back awards at a rate of 20 percent.

PartyPoker Ambassador Patrick Leonard said the new loyalty program constitutes a “huge” improvement for players and was based on player feedback.

PP managing director Tom Waters observed:

“I recognised that the existing loyalty store was complicated and confusing for some players and so we decided to replace the store with a simple and rewarding rakeback scheme that will deliver cashback into players accounts every week.

“The new scheme was designed in consultation with a large group of players and I hope that we have delivered a rakeback program that will suitably reward our loyal players.”

Players have until May 22 to spend their existing points balance before the old system is discontinued.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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