Paf Fine Tunes Consumer-centric Approach

20,000 customers contributed to the now-live experience

Åland-based gaming company Paf has launched an overhaul of its website, saying it vastly improves the user experience by individualising content based on customers' preferences and behaviour.
Once logged in, the website automatically adapts to the user preferences whether accessed via pc, mobile or tablet through their own "My PAF" tab. My PAF offers customers the ability to save their favourite games for their next visit, access their balance history and PAF's responsible gambling tools while also receiving personalised offers.
PAF said its development team had worked closely with almost 20,000 PAF customers in Finland, Spain, Estonia and Sweden in terms of concept, design and additional functions.
"Our customers' continuous participation in the development process helps the new to really focus on each player's individual needs," commented Andreas Perjus, chief product officer for Paf.

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,462


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts