Paddy Power's New 'social Sportsbook' Nears Launch

Betting company's Facebook-based real-money offering has been extensively upgraded

InfoPowa readers may recall the beta-launch last year of online gambling group Paddy Power's Facebook-based real-money sportsbook titled Paddy Power In-Play, which was withdrawn after a brief test period when the gambling group assessed that further development was required.

Since then the company's technical and marketing teams have been hard at work it appears, changing the title of the product to Paddy Power Social and carrying out what is reportedly an extensive re-engineering job that includes more focus on the social aspects of Facebook-style gaming – principally more player interaction.

The finished and we believe much improved offering is nearing launch, and will be examined with interest by Paddy's rivals in a very competitive sector of the industry.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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