Paddy Power's Latest Advert Pokes Fun At Scotland

Failure to qualify for Euro 2016 food for the guerrilla marketers

Paddy Power's controversial marketing style of creating publicity by amusingly exploiting issues and events was much in evidence again as the Euro 2016 football festival kicked off this week.
The company, famous (or infamous depending on your viewpoint) for flying green underpants and a Jesus hot air balloon, amongst others, had a bit of fun with Scotland over that nation's failure to qualify for the prestigious football competition, and you can enjoy the result here:

Here's a few of the more controversial adverts and billboards used by the gambling company in the past:
http://www.thesun.ie/irishsol/homepage/irishfeatures/6537783/Paddy-Powers-Top-10-most-controversial-campaigns.html

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