Paddy Power To Expand On Rainbow Laces Campaign

Designed to stamp out homophobia in football

Irish bookmaker Paddy Power will extend its "Right Behind Gay Footballers" campaign into 2014.

The 2013 campaign, devised by Crispin Porter & Bugusky, created by Lucky Generals and launched in partnership with Stonewall, encouraged footballers to wear rainbow laces in a stand against homophobia in the sport.

Lucky Generals' work on the campaign impressed Paddy Power's marketing director, Christian Woolfenden who told CampaignLive "I was impressed by Lucky Generals' tenacity, fearlessness and creativity from the first time I met them. Our Right Behind Gay Footballers campaign was full of mission and mischief in equal measure.

"We made a fantastic start in 2013, but we have plenty more to do, to kick homophobia out of football."

According to Campaign Live, Lucky Generals will also work with Paddy Power on other special projects.

Helen Calcraft, a founding partner of Lucky Generals, said: "Christian and his incredible team set the standard in modern marketing in the UK. We are proud to be working with Paddy Power and we are determined to make an impact in the fight against homophobia in football in 2014."

Online Casino News Courtesy of Infopowa

More news

here.

About the Author... Total Posts Written: 9,449
Casinomeister

Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
bryan@casinomeister.com

See More Posts