Paddy Power Set To Withdraw Facebook Gambling Venture

Paddy's real-money initiative joins a growing number of disillusioned operators

It seems that the conclusion of the International Social Games Association that there is only limited cross-marketing opportunity between play-for-fun social gambling and real-money betting (see previous InfoPowa report) is increasingly being confirmed by practical operator experience.

The latest online gambling group to discover the difference appears to be Paddy Power, which is reportedly about to join other operators like 888 and Gamesys in withdrawing its In-Play real-money social wagering product from Facebook (see previous InfoPowa reports).

The company has revealed that a lack of player interest has motivated the decision despite the group's vigorous technical and marketing efforts. Originally launched in August last year as a primarily sports betting app, the offering met with only limited response and was subsequently taken back to the drawing board for more work.

In May this year the revamped and rebranded product was relaunched, and initially attracted punters keen to wager on the FIFA World Cup football festival in Brazil. However, that early success has apparently since waned, persuading the company to again take the project down within the next few weeks once player notifications have been completed.

Online Casino News Courtesy of Infopowa

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Casinomeister

The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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