Paddy Power Promoting Its New Personalised Betting App

Gambling group starts 2014 at a sprint.

Online and land gambling group Paddy Power has hit the ground running in 2014 with the release of its campaign to promote the company’s personalised iOS betting app (see previous InfoPowa reports).

The marketing publication The Drum reports that the superfast app Paddy Power Messenger campaign includes national press print ads, outdoor, and online advertising, all geared towards encouraging downloads and installs of the app.

The If agency worked on the promotion which includes a video tutorial here: http://www.youtube.com/watch?v=qqCqstnd4LY

Paddy Power Messenger is designed to provide an individually tailored experience to the user. Once downloaded a punter can choose his or her favourite football teams, leagues, horses, jockey, trainers or racecourses to follow, and will receive messages and updates on all developments and bets related to those areas.

Users can manage what messages are sent to them via the app, and can opt to receive reminders on their preferred sports, and receive live text commentary on football matches.

The app also features short cuts which let users check their account balance, request odds or withdraw cash. They can also access all Paddy Power specials and set how long they want to be logged in for.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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