Paddy Power Launch New Iphone App

Accompanied by a rather risqué campaign

Paddy Power have released their new iPhone app supported by a tongue in cheek social campaign deemed "Too hot for TV".
The campaign plays on the ease of use of the app which says: "you can even place a bet in your pocket," leading on to what Paddy Power's creative team Lucky Generals call the "pocket jostle".
"The online ad celebrates all the amazing things you can do inside your pocket using the new app," Paddy Power said. "Whether it's thumbing in a fivefold or knocking one out in the butchers. Fancy some in-play action? No problem. In fact, it's so simple to use even our old Nan manages to cash out in her pants."

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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