Paddy Power Brought Advertising Into Disrepute Says Asa (update)

One-off Oscar Pistorius trial advertisement

Paddy Power’s controversial advert that appeared in a UK newspaper at the start of the South African Olympic and Paralympic athlete Oscar Pistorius’ murder trial has been ruled as bringing advertising into disrepute by the UK Advertising Standards Authority (ASA).

The advert garnered an unprecedented number of complaints forcing the ASA to step in and request the immediate suspension of the advert pending further investigation.

Paddy Power said although their marketing, which was known for being mischievous and irreverent, might push the boundaries on occasion, they did not intend to offend. They also said the ad was a reflection of public interest, which was perhaps led by the media, and was not a commentary on death, violence or disability.

The ASA concluded by advising Paddy Power to ensure their future ads did not cause serious or widespread offence and did not bring advertising into disrepute.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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