Enhanced solution gives French operator ability to create dedicated sportsbook microsites as well as improving SEO and personalisation
Sports betting solutions provider OpenBet has announced an agreement to supply its SiteBuilder tool to French operator Pari Mutuel Urbain (PMU), in a deal that will hand the French operator giant greater flexibility over its sportsbook front-end.
SiteBuilder is a collaboration tool that allows operators to offer quick-to-market front-end solutions in a safe development environment. Among its features is the option to create sportsbook microsites using an advanced CMS, opening up the possibility of dedicated pages for major sporting events, such as the football World Cup or Olympic Games.
It is backed by contextual intelligence which offers personalised content based on a user's profile, allowing operators to tailor the betting experience for customers.
The system is also SEO friendly, easily scalable and can be integrated with PMU Connect, the operator's single sign-on solution.
OpenBet CEO Jeremy Thompson-Hill said in a statement Tuesday: "SiteBuilder will give PMU greater agility to design and adapt a sportsbook which suits their needs. The relationship between OpenBet and PMU has been extraordinarily productive for both sides over the years, and we look forward to building upon this success into the future."
PMU head of online Jean-Marc Leglise added: "A flexible platform is vital when it comes to offering our customers the personalised experience they expect. OpenBet's SiteBuilder tool will allow us to tailor our content to our customers."
Also included in the SiteBuilder tool is banner management which is interconnected with the sportsbook to automatically update event prices. It offers simplicity for content editors' inline editing capabilities as well as a simplified development suite which combines well-known frameworks and tools while allowing code contribution from the operator.
SiteBuilder has its own release cycle separating front-end releases from sportsbook releases, guaranteeing sportsbook quality assurance by separating the sportsbook from the business marketing layer. It also simplifies theme creations for different devices including desktop, tablet and smartphones.
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