Online Casino Operator To Sponsor Top U.k. Television Program

Sky Vegas inks deal with ITV2's Celebrity Juice show

Online casino operator Sky Vegas has inked a deal making the company the official broadcast and off-air sponsor of the popular UK television show Celebrity Juice screened by ITV2.
The celebrity panel show is hosted by comedian Keith Lemon, and the Sky Vegas sponsorship is to run for the next 13 weeks, replacing previous sponsor LeoVegas, also a gambling operator.
Dean Leyland, head of media for Sky Gaming, said:
"A TV programme that gives Sky Vegas the level of awareness Celebrity Juice can offer, while having fun with characters such as Keith Lemon, is hard to find. And with TV, and ITV2 in particular, at the heart of our media mix we're thrilled to be involved."
The operator's involvement will be supported by advertising and social networking activity, which will include player-oriented competitions with tickets to the show as prizes.
In related news, online sportsbetting operator 21Bet, which recently signed as official betting partner to the Wolverhampton Wanderers football club, has signed as sponsor for twenty-three-year-old IBF flyweight world title contender Charlie Edwards.
Edwards won the English title in his fifth outing, and will challenge John Riel Casimero for the IBF flyweight title in his ninth fight this Saturday.
The deal gives 21Bet exposure on the boxer's kit for the next five fights, 21Bet chief executive Richard Hogg revealed, commenting:
"Charlie is such a prodigious talent. We're fully expecting him to be the UK's next World Champion."

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 1,831
Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

See More Posts