No ICE in London from 2025 as show set to move to Barcelona

By Dave Sawyer, Last updated Aug 1, 2023

Starting in 2025, Barcelona will serve as the host city for Clarion Gaming’s ICE and iGB Affiliate conferences, after an extensive six-month bidding process. Meanwhile, in the same year, iGB L!VE will move its location to London.

Barcelona won out in a four way bidding process, competing against London, Paris and Madrid. So from 2025 the ICE Totally Gaming show will no longer be held in London.

The event is scheduled to take place at the 240,000 square meter Fira de Barcelona under a five-year contract from 2025 to 2029. The 2025 edition of the event is set to run from January 20th to 22nd that year.

Clarion Gaming managing director Alex Pratt explaining the reasoning behind the decision to move the show to Barcelona, said: “This was a complex, customer-led undertaking.”

“The process enabled us to identify the city that our customers believe is best equipped to be our strategic partner for the future and is able to host two world-class events which meet the needs of businesses of all sizes and locations across every part of the gaming and ICE community.”

“On behalf of Clarion Events I would also like to thank the team at ExCeL London for their support over the past 12 years.”

“We remain committed to ExCeL London as a great destination and are looking forward to bringing iGB L!VE to London in July 2025 to continue this legacy and provide the perfect backdrop for this fast-growing event’s future in a key gaming territory.”

“Now this process is complete, our exclusive focus is on continuing the ICE and iGB Affiliate success stories in partnership with our international stakeholders and to deliver an amazing experience in London in 2024.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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