New Zealand Government To Tighten Gambling Advertising Regulations

By Brian Cullingworth, Last updated Jun 1, 2018

Use of “fee-to-play” adverts to attract online punters may be in the firing line

Online gambling companies that use “free-to-play” loopholes in New Zealand law to advertise and attract players for targeting with real money offers may find themselves facing tighter regulations in the future.

According to local media reports, the minister for Internal Affairs, Tracey Martin, says the practice is “a clear indicator that current legislation is no longer fit for purpose.”

Noting that New Zealand gambling laws were written in 2003, Martin said:

“These are all new developments we just don’t have legislation for. These companies are going to push their way into this country, and we have to put in place updated legislation to manage that. If you leave a space, then someone will fill it.”

Minister Martin acknowledged that under current legislation there was little the government could do about “free-to-play” marketing, which skirted the definition of gambling.

She said that pleas by her department to gambling advertisers that their activities were contrary to the intent of gambling laws and should stop had gone unanswered.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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