New T.v. Campaign For Gala Bingo

By Brian Cullingworth, Last updated Mar 10, 2017

New advert to be screened in the UK from 10th March on ITV, ITV Be and Channel 5 is premiering its new TV advert this week, featuring a 20ft bingo cake, a marching band and a bingo buggy.
Created by creative agency, Cravens, and filmed in February, the new advert is to be screened on ITV, ITV Be and Channel 5 from 10th March. Cravens has been working with since 2014, and were also the brains behind the majestic Electric Tiger to promote the new Coral Vegas App for Ladbrokes Coral.
The catchy 'Ga la la' song, which has been a staple of the brand's TV adverts for some time, remains a central theme, but this new campaign takes things one step further and seeks to convey the fun available on-site.
The advert features a huge 20ft tall bingo cake, the Ga la la marching band, and an army of happy-makers building the bingo-themed world. Additional edits of the TV advert will follow throughout the year.
Angus Nisbet, brand director at, said: "In previous adverts we've had the cast of Coronation Street and Emmerdale perform a karaoke version of the Ga la la song; hairdressers, gardeners, football fans and swimmers in a huge, happy choir; and even real players reveal what their 'Ga la la' would be."
To view the advert, visit:

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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