New Software Platform From H 5 Games

Universal Game Platform is designed to deliver a superior back-end structure

New Jersey-based online gambling software developer High 5 Games has launched a new back-end product titled Universal Game Platform, which it hopes will enable it to establish a stronger position in the remote gambling market at home and abroad.

The platform includes marketing and customer relations management facilities, and is described by H5G spokesmen as a major step forward for the company.

H5G technology vice president Lorin Jameson said Tuesday: "With UGP we can create an even more enjoyable and robust gaming experience for our players and scale our business without significantly increasing expenses."

Jameson says the platform was developed in-house by the company's technology team, and was initially rolled out on its Asian-facing freeplay app Shake the Sky Casino before being deployed to H5G's Facebook High 5 Casino and on iOS.

Users going forward include Caesars Interactive Entertainment's CaesarsCasino.com, and the Gamesys-powered TropicaCasino.com and VirginCasino.com offerings in New Jersey.

The company also has hopes that other online casino operators will take a look at the UGP, which can be easily and quickly integrated.

Online Casino News Courtesy of Infopowa

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Brian Cullingworth

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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