German market-facing DrückGlück.de includes television adverts in its plans
The Schleswig-Holstein-licensed online casino operator DrückGlück.de has announced plans to invest Euro 9 million in a multi-faceted marketing campaign designed to boost awareness of the brand and its gambling services, particularly for German audiences.
The SkillOnNet-powered operation says that television advertising featuring former celebrity football manager Reiner Calmund is part of its marketing plan, along with a range of eye-catching offline marketing activity.
SkillOnNet marketing exec Michael Golembo says his company has helped DrückGlück to put together the plan, commenting:
"Combined with the major television spend, DrückGlück will also have its own interactive Sports 1 TV show and be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino."
Online Casino News Courtesy of Infopowa