New Online Casino To Invest Euro 9 Million In Marketing

German market-facing DrückGlück.de includes television adverts in its plans

The Schleswig-Holstein-licensed online casino operator DrückGlück.de has announced plans to invest Euro 9 million in a multi-faceted marketing campaign designed to boost awareness of the brand and its gambling services, particularly for German audiences.

The SkillOnNet-powered operation says that television advertising featuring former celebrity football manager Reiner Calmund is part of its marketing plan, along with a range of eye-catching offline marketing activity.

SkillOnNet marketing exec Michael Golembo says his company has helped DrückGlück to put together the plan, commenting:

"Combined with the major television spend, DrückGlück will also have its own interactive Sports 1 TV show and be the online casino sponsor of the most famous handball club in Germany, TH Keil, who are based in Schleswig Holstein, the home of this regulated casino."

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.
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