New Marketing Campaign From Ladbrokes
By Brian Cullingworth, Last updated Sep 30, 2016
Chris Kamara and Ally McCoist again feature in television ads
The Ladbrokes land and online gambling group has launched its latest marketing campaign, with the first television advertisements ready to screen this Saturday.
Titled "Unbelievable", the new series was developed by the London agency The Moment, and again features brand ambassadors Chris Kamara and Ally McCoist
The campaign includes five TV adverts throughout the autumn, and is supported by PR and social media activity with a focus on the mobile football product of the gambling firm.
Ladbrokes marketing chief Kristof Fahy said in a launch statement Friday:
"Kammy and Ally are instantly recognisable and these new adverts will help to showcase Ladbrokes' top football offers and the quality of our digital products."
http://www.scoopnest.com/user/Ladbrokes/779243958132060160
Online Casino News Courtesy of Infopowa
Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.
We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.
His passing in February 2019 was a dark day for us. He will be forever missed.
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