Simplifies future development pipeline, says sportsbook director
Coral has launched a new sportsbook platform that merges its mobile, tablet and desktop channels to deliver a "smoother customer experience" and a "slicker product".
Coral's previous sports betting solution from Mobenga makes way for the new platform which was created by Coral's in-house development team using advanced digital and cloud technology.
According to a company statement, the new platform will also provide enhanced player reporting and improved tracking and reporting.
"Creating our own technology platform gives us the ability to significantly accelerate our product innovation and it also gives us the flexibility to deliver a richer customer experience," Keith O'Loughlin, sport book director for Coral said.
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