Trackchamp is a joint venture between Bwin.Party and Chyronhego
The Northern Ireland Football League has signed a long-term contract with Trackchamp, a joint venture between Bwin.Party Digital Entertainment and Chyronhego, making the streaming and data company the NIFL's official partner.
Trackchamp produces real-time streaming video with graphics and will collect performance data for every Danske Bank Premiership game from the start of next season. Such data will include player speed and distance covered, ball speed, the percentage of possession of each team, and many other statistics.
Trackchamp will also offer NIFL clubs its video and data analytics tool – TCoach – which will help football coaches analyse the performance of teams and players in a unique way, a company spokesman claimed Thursday.
Throughout the season over 250 games will be streamed live over the internet, providing global reach, brand awareness and visibility for the League, clubs and its players.
The partnership will also provide up to 20 part-time jobs through the recruitment of independent 'Match Operators' who will attend each Premiership and League Cup match throughout the season.
Andrew Johnston, managing director NIFL, said: "Sports data collection and analysis has become vitally important not only for coaches and players, but also for fans who like to know the key statistics relating to their team and players. The NI Football League's mission is to create a vibrant brand and provide a platform for our clubs to improve their quality and image, enhancing the commercial value of the game to achieve a sound and sustainable financial future."
Martin Füreder, who heads up Trackchamp B2B activity, said business-to-business for TRACKCHAMP, said: "The NI Football league clubs can take advantage of and benefit from Trackchamp's many unique features, including live-streaming, data collection and video analysis."
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