New Coral Vegas App Unveils Electric Tiger Character

By Brian Cullingworth, Last updated Sep 16, 2016

In new multi-channel ad campaign

Gala Coral has launched a three-month-long multi-channel ad campaign to support the launch and growth of its newly released Coral Vegas App.
The campaign, devised by UK creative agency Cravens, was undertaken in collaboration with Moving Picture Company (MPC), attributed with the creation of the Sher Khan character in The Jungle Book.
The face of the campaign is an elusive "electric" tiger prowling dark city streets and represents the app's fast and easy navigation, a presser explained.
The 40, 30 and 20 second ads will flight across Sky channels, Discovery Channel, in cinemas and across other digital media.
The Coral Vegas app offers a selection of the most popular games from Coral Casino and Coral Retail stores along with interactive scratch cards, slots and live dealer Roulette, Blackjack, Baccarat, Holdem and an exclusive Hi-Lo game. In addition, Coral's in-house development team expects to regularly integrate exclusive slots.
The app is tied in to Coral's multi-channel Connect Card, facilitating simple load and cash out transactions.
"Collaborating with Coral and MPC, we believe we've created a campaign announcing a new presence in the online casino market that's impossible to ignore," Phil Coverdale, managing director of Cravens commented.
A taster of the campaign can be accessed here:

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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