Amaya's new venture is confident adaptation of popular poker promo will pack 'em in
Amaya's new BetStars sports betting operation has announced the launch of what it claims is a unique new sports betting product that gives bettors the chance to win up to 10 times as much when placing a bet.
Spin & Bet, which takes its name and inspiration from the popular Spin & Go poker format that launched just over a year ago on sister PokerStars, gives sports bettors the chance to see their potential winnings multiplied by up to 10 times the original amount.
"We're really excited by the launch of Spin & Bet, which we believe is set to be the game-changing innovation in sports betting this year," said Guy Templer, director of group business development and strategy at Amaya.
"We're convinced our customers will love the new product as it brings a new and exciting dimension to betting for sports fans around the world. This is only the first in a number of exciting, unique products that we expect to introduce in 2016 to distinguish the BetStars brand from its competitors."
Spin & Bet can be found on the home page of the BetStars websites and iOS and Android apps. To use the new Spin & Bet feature, punters simply choose their bet from the available markets, enter their stake, and click Spin & Bet. The bet will be placed and an animation will display the potentially enhanced winnings, with the result being one of five multiples: 1x, 1.5x, 2x, 5x or 10x. When playing Spin & Bet, 10 percent of the bettor's stake goes towards enhanced winnings jackpot.
Templer says that Spin & Bet will form the focus of an international marketing campaign, including a significant TV presence, to launch the BetStars brand over the coming months.
Online Casino News Courtesy of Infopowa