NetEnt Partners With IGT To Launch Games In Regulated Canadian Market

As one of the world’s largest and most successful casino game providers, NetEnt have managed to penetrate online and offline gambling markets all over the world – and while they used to offer games to Canadian residents, licensing and legal complications resulted in the company pulling out of the country – until recently, that is.

As of a few days ago, NetEnt confirmed that their games are now available on the regulated market in Canada, and this will prove a popular decision with Canadians, many of whom have been asking when NetEnt will return to the country.

Thanks to an agreement with US gambling giant IGT, NetEnt managed to finalise a technical integration with the British Columbia Lottery Corporation (BCLC), and as a result of this integration, the Swedish-based software provider has been able to launch a number of their titles to the Canadian market using the IGT Connect integration layer.

This has all been made possible thanks to the fact that the BCLC is a member of the World Lottery Association (the WLA).

Speaking about the re-launch into the regulated Canadian market, Therese Hillman, Group CEO of NetEnt said: “Launching our games to players in British Columbia is an important milestone for us in our expansion in North America.

“Entering regulated markets is a vital part of our strategy going forward, especially within the WLA segment. I am sure that our exciting games will be much appreciated by BCLC’s players.”

While NetEnt appears to have endured a fairly turbulent few months (their share price has seen a steady decline), the game developer appears to be taking what players actually want to see into account – and it’s likely we’ll see them following the likes of companies like Big Time Gaming and Blueprint Gaming, who’ve taken the concept of a high-variance game further than ever before. Indeed, it appears that players are slowly shifting to preferring volatile titles, even if it means shorter play-times and fewer wins.

This change of direction comes at a time when NetEnt are already pretty busy, as September saw the company launching their games for the first time in Lithuania and Norway, alongside bet-launching their very own affiliate business. They’ve also recently appointed an interim Chief Financial Officer…
And this is all while applying for a gambling license from Pennsylvania – so it’s clear that NetEnt are progressing to bigger and better things, especially as online gambling in the US continues to open up.