NetEnt partners with Blueprint Gaming in retail agreement

By Simon Wright, Last updated Mar 1, 2021

NetEnt has entered an agreement with Blueprint, part of Gauselmann Group, that will further the UK footprint for both NetEnt and Red Tiger.

The deal means that Blueprint will launch the NetEnt and Red Tiger portfolios of exciting and innovating slots across its network of retail gaming machines in arcades, bingo halls, licensed betting offices and pubs across the UK.

The agreement is a long-term five-year deal and the first games will be launched in the first half of next year.

Andy Whitworth, the Chief Strategy Officer at NetEnt, said: “This is a landmark deal for the Netent Group in our quest to build brand awareness and new revenue streams from new product verticals. Blueprint are the market leader in the UK, and we are delighted to expand our reach with them.”

While also commenting on the deal, Matt Cole, Blueprint’s Managing Director, stated: “The ability to offer our customers and players content from online market leaders Netent and Red Tiger is a massive win for our company, we are delighted to be working closely together on offering Blueprint customers a truly compelling variety of market leading content.”

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