NetEnt Finalizes Agreement With Svenska Spel, Ahead Of Re-Regulation Of Swedish Gambling Market

NetEnt has recently announced that it has entered into an agreement with Svenska Spel Sport & Casino AB (a subsidiary of AB Svenska Spel) to distribute a wide variety of its popular casino games to Swedish players, ahead of the re-regulated gambling market, which is set to open up on January 1st, 2019.

NetEnt has been placing a close focus on regulated markets recently, and this agreement with Svenska Spel shows that penetrating regulated markets is a key part of NetEnt’s strategy.

Online gambling in Sweden has been off the cards until recently, and a key decision made on the 7th June, 2018, in Sweden’s parliament – Riksdagen – approved the re-regulation of online gambling. The regulation comes into force on the 1st of January 2019, and NetEnt is aiming to launch their games to Swedes that very day.

Fredrik Wastenson, MD and Head of Business Unit, Svenska Spel Sport & Casino said: ”NetEnt was an obvious choice when selecting an online casino supplier ahead of our re-regulated market entry on January 1st, 2019. We are convinced that NetEnt will deliver casino games of the highest quality and become a very important partner for us.”

NetEnt’s Chief Product Officer, Henrik Fagerlund, went on to say: “I am very pleased that Svenska Spel has selected NetEnt as supplier ahead of the Swedish market re-regulation. Svenska Spel is the most established gambling operator and the largest sponsor of sports in Sweden. We really look forward to a close collaboration to deliver best-in-class digital casino games to Svenska Spel’s customers.”

While it’s currently unclear which of NetEnt’s games will become available to Svenska Spel’s customers, it’s likely we’ll see the vast majority of the game developer’s new releases, along with some of their most popular titles from their back catalogue entering the market – and it’s great news for Swedish players that such a prominent and popular software provider such as NetEnt has already confirmed its entering of the market, as it means other popular providers are likely to follow suit.