NetEnt enter regulated Colombia Market

By Simon Wright, Last updated Mar 1, 2021

Swedish casino game developers have entered the regulated market in Colombia with the launch of a selection of NetEnt’s popular table games including Blackjack and two versions of Roulette, with the Colombian facing online casino RushBet.co.

Having earlier this year signed an agreement with Rush Street Interactive LLC, enabling NetEnt to enter the regulated Colombia market, NetEnt follow their recent entry into Switzerland with their subsidiary RedTiger, as now several of their games are being featured on RushBet in Colombia. In addition NetEnt plan to follow this up with the launch of several of their renowned slot games later in the year.

Speaking about the launch of their games with RushBet,  Brian Kraft, VP Commercial NetEnt Americas LLC., commented: “We’re excited to enter the Colombian online casino market and Rust Street is a great first partner to begin this journey with. The Colombian market is growing at a fast pace and I’m confident that our games will be well received by players.”

While on behalf of Rush Street Interactive Colombia, General Manager Omar Calvo, said: “We are so pleased to expand our partnership with NetEnt to bring these top quality and well-known casino table games to RushBet.co players, NetEnt’s Blackjack and Roulette games are already among the most popular table games on our sites in the United States and we know players in Colombia, who appreciate top quality table game content, will love playing these games online at RushBet.co.”

As an added benefit to RushBet.co’s players, and to introduce these new games to the Colombian market, RushBet.co’s local operations team in Bogota has a number of promotional activities in the works, including accelerating loyalty points earned on NetEnt game play.

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