British publisher adds new brand to gaming portfolio
Mobile content developer Nektan plc, in partnership with News UK, has launched the Sun Play app for mobile, tablet and desktop following their announcement of a deal earlier this year (see previous InfoPowa reports).
Sun Play offers free-to-play and real-money cash games under key themes of The Sun brand augmenting its existing Sun Bingo and Fabulous Bingo offers.
Under the terms of the deal, Nektan plc will operate Sun Play's content, end to end player management and back office operations through the integration of its Evolve platform while News UK will market the brand.
Sun Play offers various exclusive free skill games, a football themed title "Striker Keepy Uppy" and "Beach Blast". Credit bonus rewards can be redeemed within Sun Play's other 12 cash games which include the exclusive "Reel All About It" title.
"We've had huge success offering The Sun on mobile and tablet and believe Sun Play is the ideal way for us to continue to extend our entertainment platforms, while also reaching new audiences," Mike Darcey, chief executive officer of News UK said.
Online Casino News Courtesy of Infopowa