Omni-channel release of branded Superbet game now live across the William Hill plc land based estate, mobile and online via OGS
NYX Gaming Group Limited, an online gambling software and games supplier, announced Wednesday its latest omni-channel launch – the branded Superbet slot, Judge Dredd.
Judge Dredd stories have over the past 37 years created millions of fans worldwide through comic books, graphic novels, role-playing games, video games and movies. NYX's exclusive licensing deal allows for the creation of games featuring the popular 2000 AD judicial character.
The game is exclusively live across William Hill's UK land based estate as well as being available mobile and online via NYX OGS.
David Johnson, commercial director at NYX Gaming Group said "I'm delighted William Hill have chosen to leverage Judge Dredd as a UK LBO market exclusive. Available across our industry's widest distribution network for mobile and desktop, the land based version of the game benefits from a modified math model to suit the LBO market.
"High profile brands such as Judge Dredd are invaluable for the acquisition and retention efforts of our operator partners and I'm confident the game will replicate its success online, in‐store."
Andrew Sackey, head of product and content at William Hill, said: "This omni-channel launch with NYX Gaming Group allows for even more of our players to enjoy premium gaming content across our channels."
Online Casino News Courtesy of Infopowa