More Online Casino White Labels : August 2007

By Brian Cullingworth, Last updated Mar 8, 2021

You could be forgiven for thinking that the online gambling market was already saturated with far too many low-end and unidentifiable white label casinos, and certainly the player community seems unimpressed by the concept which has its player dangers. But that has not stopped the latest entrant into the market, Total E Soft from pressing ahead.

White labels – providing cheaper, fully serviced and managed gambling websites that leave the owner or affiliate free to concentrate on marketing – have been around for some time, and with mixed results from a player safety perspective. The Gibraltar-based St Minver network, for example generates few complaints and appears to diligently check out and monitor its clients. Other groups have been less successful, wreaking havoc with player trust by relentless spamming and other deceptive and unethical conduct.

Total E Soft is offering a white label deal that includes over 100 games covering all the popular genres. Jonathan Francis of Total E Soft says, “It has taken 18 months of hard work by our dedicated team to produce what we believe is the premier White Label online casino software.

“We are aiming our products at entrepreneurs and small businesses, which may not have hundreds of thousands of pounds [sterling] behind them, but would like to become involved in the online gaming industry for a more moderate investment,” he added.

“We are taking the lead in this area by eliminating licensing fees, hosting fees and all annual fees, so the client knows that the price they pay initially is the only money they will ever have to pay. We have taken out all the hassle and worry for the client, so they can concentrate on promotions and marketing, and not have to think about meeting monthly targets,” Francis concluded.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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