The company will become Official Betting and Gaming Partner of the two-time European Cup winners and 10-time English league champions, in a three-year deal that includes the online casino’s brand logo on the Tigers team shorts until 2019, as well as on adult replica shorts for the 2017/18 and 2018/19 seasons.
Starting this month, the sponsorship will kick-off in time for Tigers’ home game against Glasgow Warriors in the European Champions Cup and will be one of LeoVegas.com’s biggest sponsorships to date. The deal is a significant investment for the brand and will allow LeoVegas.com to further establish itself in the sports betting market as a major player.
Home to current England internationals Ben Young, Manu Tuilagi and Dan Cole, as well as international stars Matt Toomua and JP Pietersen, the kit sponsorship deal will now give the brand visibility during live broadcast and highlights packages from Premiership and European games.
The agreement includes official partner accreditation, media space at Welford Road stadium and matchday tickets and VIP hospitality as well as two pitchside perimeter boards from the 2017/18 season and one for duration of the 2016/17 season.
Shenaly Amin of LeoVegas.com commented: “This sponsorship deal is with one of the biggest rugby teams in the world and is a major statement of intent from LeoVegas.com which emphasises our commitment to becoming a leader in the sportsbook market.”
Andrea Pinchen, Tigers’ commercial director said “We have had the chance to meet with Leo Vegas at its Head Offices, and we were hugely impressed with the setup and its people. We firmly believe that it is a premium brand in betting.”
LeoVegas.com will be activating its sponsorship via a number of PR, social media and consumer engagement activities for Leicester Tigers supporters.