Microgaming and GVC in new Content Supply Deal

By Simon Wright, Last updated Feb 15, 2021

Microgaming have today announced the completion of a new content supply deal with GVC Holdings, which will see Microgaming’s casino game content in 2020 feature throughout and go live on GVC major iGaming brands.

This deal with GVC Holding will see a return in some instances for Microgaming to the likes of Ladbrokes, who when they launched their online casino back in 2000, chose Microgaming as their casino game software provider.

The agreement follows on from a deal penned in 2017 between the two gaming firms that saw Microgaming’s award-winning content be made available through GVC’s bwin, partycasino and partypoker gaming sites in regulated markets such as Spain, Italy, Belgium and UK.

GVC will now be able to further enhance its existing casino offering and provide its players with access to Microgaming’s portfolio of exclusive content, including Immortal Romance, Thunderstruck II, Jurassic World™, and Lara Croft® Temples and Tombs™, in addition to top-performing partner games.

Andrew Clucas, Microgaming’s Chief Operating Officer, said of the new deal with GVC Holdings: “Home to an extensive portfolio of leading brands, GVC are a key partner for Microgaming. Both Microgaming and GVC strive to provide the market with immersive, entertainment-driven experiences, and we look forward to further strengthening our relationship with them.”

With Obdulio Bacarese, Director of Commercial Management at GVC, stating: “As players’ expectations are continuously evolving, it is imperative we continue to keep up with their demands and what better way to do so than partnering with Microgaming.”

“Microgaming’s immense experience, reputation and performance in delivering quality and innovative content is second-to-none, and we look forward to taking their portfolio of market-leading games live across our brands over the next few months to deliver a world class-experience to our players.”

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