Famous UK football club's first online gambling collaboration
Sponsorship and official betting partner agreements signed earlier this year between the famous UK football club Manchester United and online sports betting operator MarathonBet came to fruition with the launch of the website Thursday.
The deal represents the first time the club has lent its brand and corporate identity to an online live casino.
The pioneering project will allow United fans to play classic favourites like Live Roulette and Blackjack while immersed in a Manchester United-themed environment, a statement from the club notes.
Players over 18 can interact with dealers in front of the backdrop of Old Trafford and receive United giveaways, prizes and game offers on a regular basis.
The casino will be open for business 24/7 and can be accessed via http://mufc.marathonbet.co.uk/casino.
Manchester United legends Gary Pallister, Jesper Blomqvist and Andrew Cole will be at the club's Old Trafford stadium on Thursday evening, lending their support to the live casino at an event celebrating the launch.
Manchester United's group managing director Richard Arnold said:
"Our commercial partners play an important role in helping us find new ways to engage with our global following of 659 million fans, new ways in which we can celebrate with them the unique passion for Manchester United. Our global partner Marathonbet has certainly created some great content and experiences for our fans, both online and on matchdays at Old Trafford."
Christian Melin, Marathonbet's head of gaming R&D, added that the site was designed with the creation of an immersive environment front-of-mind, making games like Live Roulette available to online punters along with the opportunity to interact with club players.
Online Casino News Courtesy of Infopowa