Mansion Group Signs Up For Rightlander Compliance Software

By Brian Cullingworth, Last updated Aug 10, 2018

More effective monitoring of affiliate activities

Online and land gambling group Mansion revealed Wednesday that it has signed with Rightlander in a move to improve affiliate compliance and enhance overall responsible marketing strategy.

Rightlander’s technology scans affiliate websites, monitoring all activity which mentions or links to the Mansion brands, whilst also searching for certain events and conditions defined by the operator.

The tools will allow Mansion to be at the cutting edge of compliance monitoring; working in partnership with its affiliates to guarantee a safe and compliant experience for all affiliate traffic.

Ali Hawa, head of Risk & Compliance at Mansion Group, said: “Working with the Rightlander tools will support us in continuing our dedication to the issue of compliance across all departments of the business; with a particular focus on our marketing activities. We are pleased to be putting into place a number of important measures to safeguard our business from potential affiliate malpractice.”

Rightlander founder, Ian Sims, said: “Our product does the heavy lifting for operators and provides them with a clear view of the affiliates linking to their brands across geographies and whether they are doing so in a responsible manner.”

Rightlander is a landing page tracking platform that allows affiliates to effectively and efficiently identify broken landing pages, or those that have been significantly altered or lost relevance. It does this by following links to the merchant’s website, scanning the page, and storing the image and data in an intuitive dashboard.

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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