Deal with Kölner Haie inked in time for start of the new Deutsche Eishockey Liga season
Online sports betting operator LVBet has announced that it has signed a sponsorship deal with the German ice-hockey team Kölner Haie in time for the start of the new Deutsche Eishockey Liga season next month.
The deal makes LVBet the team's official betting partner, with several branding, social networking and publicity opportunities, including the operation of tournaments with prizes.
"LVbet is young, innovative and full of Energy, so we chose Kölner Haie for a partnership. This legendary team connects generations of ice hockey lovers, and is one of the big players in Europe when it comes to this powerful contact sport," said LVBet executive Jerome Lefebre in a statement announcing the agreement.
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