Lottoland And Yggdrasil In Content Deal

Swedish online games developer claims it is the first to integrate directly into online lottery betting operator

Yggdrasil Gaming has signed an agreement to directly integrate its full suite of video slots with online lottery betting operator Lottoland, which will become the latest Gibraltar-based operator to take Yggdrasil's portfolio of games.
Yggdrasil received its Gibraltar licence earlier this year and has made a number of significant signings in the jurisdiction.
The games package includes Yggdrasil's promotional and social sharing products.
Fredrik Elmqvist, CEO at Yggdrasil Gaming, said in a company statement Thursday:
"Lottoland is one of the biggest success stories in gaming in the past few years and it's a very proud moment for us to sign this deal. It's especially exciting to integrate directly into them to fully utilise the promotional tools in our portfolio.
"I said a few years ago that lottery was the final frontier in online gaming and Lottoland's impressive growth has shown what a powerful vertical it is. We are two companies cut from the same cloth in that we want to shake things up in the industry."
Gavin Grimes, VP of gaming at Lottoland, said:
"We've already got over 4.5 million customers worldwide and that number is growing rapidly. I'm very confident that the launch of Yggdrasil's content is going to accelerate that growth, making our offering even more attractive to new and existing players."

Online Casino News Courtesy of Infopowa

About the Author... Total Posts Written: 9,461


The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

See More Posts