Livespins adds SlotMatrix to its lobby

By Dave Sawyer, Last updated Aug 1, 2023

SlotMatrix, the content aggregation division of EveryMatrix, has recently partnered with Livespins to enhance the online casino experience for players in various markets globally.

This collaboration builds upon the existing relationship between Livespins and EveryMatrix, as Livespins titles are already distributed to EveryMatrix’s operator partners. With this new deal, games from SlotMatrix will now be accessible in the Livespins game lobby.

Livespins offers a unique feature that allows players to place bets while watching their favorite streamer, brand ambassador, or celebrity spin the reels on popular slots from leading providers in the industry. With the addition of SlotMatrix’s games, the platform expands its selection, providing even more exciting options for players to enjoy.

Following its integration into Livespins, which picked up the trophy for Slot Provision of the Year at the recent EGR B2B Awards, the platform’s super-star streamers can SlotMatrix content across their streams to players.

This includes latest release Aladdin’s Rollover Respins and Fairy Fantasy Exotic Wilds, popular slots such as Wild Willy’s Gold Rush and Hot Hot Honey, as well as branded hit game The Lioness featuring UFC megastar Amanda Nunes.

The integration takes Livespins’ content offering to the next level while allowing SlotMatrix to reach an entirely new audience of players that might not have experienced its games before. In addition to playing its slots, Livespins’ streamers can also “unbox” titles and take their audiences through the game, highlighting bonuses and other features.

Livespins sits within the casino lobby and delivers unrivalled levels of engagement because players can get directly involved in the action taking place across the reels by betting behind the streamer. This creates a group bet and a shared experience.

Social interaction is offered through the ability to chat with the streamer and each other throughout, as well as dropping reactions and emojis. Livespins also offers jackpot drops and tournaments for a truly electrified casino experience like no other.

Michael Pedersen, Chief Commercial Officer at Livespins, said: “The big-name provider partnerships just keep on coming. We are thrilled to welcome SlotMatrix to Livespins and for its games content to reach and engage an entirely new audience of players via our award-winning platform.”

“SlotMatrix is looking to leverage our audience of highly engaged players, many of which fall into the Millennial and Generation Z demographics, and drive awareness of its titles in a new way.

“That we can facilitate this while strengthening our content offering with proven, player favourite slots make this a win-win for both parties.”

Razvan Haiduc, CEO, Games, SlotMatrix, added: “Joining forces with Livespins allows us to connect directly with new audiences in a way that is authentic and engaging.”

“This is ground-breaking when it comes to how slots are delivered to and experienced by players, and we are delighted to have joined Livespins for what will be an exhilarating ride.”

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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