Limits Are Good – Safe Gambling Campaign

By Simon Wright, Last updated Mar 1, 2021

The Betting and Gaming Council are to commence a multimedia driven responsible gambling campaign over the Christmas holiday period, with a view to encourage players to set deposit limits before placing a bet online or frequenting the numerous online casinos available to choose from.

The Betting and Gaming Council which was established at the beginning of November, replacing the British Bookmaker led Remote Gambling Association and the Association of British Bookmakers, will be targeting in particular the 18 – 34 age bracket. With the campaign forming part of their ‘Safer Gambling Commitments’.

The campaign which will feature five 20 second digital films available on YouTube,  will be rolled out across online operators and also retail locations. With the aim of the campaign to promote tools and facilities currently available, to enable players to take control of their spending on gambling.

A statement on the Betting and Gaming Council site, stating: “Our members have all renovated the tools and technologies in place for customers to set their limits. These will be promoted over the coming weeks to encourage wider use and application.”

“The effectiveness of this campaign will be measured after 6 months. It will assess the average deposit limits set, the number of visits to limit-setting pages and the soft-media impact.”

“It forms part of our wider strategy to encourage responsible gambling, identify and address the causes of harmful play, and to enhance the role the industry plays in the social lives of millions.”

“Gambling can be an entertaining pastime that brings people together over the festive period. It is our responsibility to ensure that the structures are in place for customers to engage with this environment in a safe and enjoyable way.”

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