World Grand Prix and Players Championship to carry Ladbrokes' name
UK bookmaker Ladbrokes has been named title sponsor of the World Snooker Grand Prix and Players Championships.
Both are important events on the World Snooker calendar and will be broadcast live on UK TV channel ITV4.
"We are building our brand in a sport which has proven in-play betting appeal," Kristof Fahy, chief marketing officer for Ladbrokes said. "Sponsorship at Ladbrokes is much more than sticking ribbons on a trophy and we're looking forward to working with World Snooker to raise the profile of these events even further."
Online Casino News Courtesy of Infopowa