2-year partnership agreed
Ladbrokes has added the Football Association of Ireland to its official betting partner list, which already includes the Football Association of England.
The agreement is to run for two years, including the 2018 Fifa World Cup in Russia, and will give Ladbrokes additional brand exposure.
"Ladbrokes Ireland has returned to a position of growth and we believe investing in Irish sport will support the upward trajectory of the business," Ladbrokes' director for Ireland, Jackie Murphy, said in a statement Thursday.
John Delaney, chief executive of the FAI, added: "The strength of the game in Ireland is reflected in the range of high quality brands which have invested in football and who see football as their preferred sport."
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