Ladbrokes Extend Rugby League Association

By Brian Cullingworth, Last updated Sep 23, 2016

Named official title sponsor of Four Nations tournament

Ladbrokes has extended an existing partnership with the Rugby Football League (RFL) to become the official title sponsor of the 2016 Four Nations Tournament.
The deal is expected to strengthen Ladbrokes' presence in the UK and Australian markets, and expands on the company's existing title sponsorship of the Challenge Cup and as First Utility Super League partner for 2016.
Ladbrokes will enjoy premium brand exposure on the BBC, Channel 9 Australia, Sky New Zealand and Premier Sports to an audience expected to exceed 4 million on BBC alone.
"We enjoy a terrific relationship with Rugby League and it's a sport that welcomes the value that the Ladbrokes brand is able to offer," said Kristof Fahy, chief marketing officer of Ladbrokes. "We're now extending the investment we've made in the sport in the UK to the international stage where we know we can have a real impact."
The Ladbrokes Four Nations, which kicks off on Friday, , features England, Australia, New Zealand and Scotland. The final will take place at Anfield, Liverpool on Sunday .

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Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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