Ladbrokes Australia Name Cherry As Ceo

By Brian Cullingworth, Last updated Sep 16, 2016

Chief operating officer moves on up

Paul Cherry has been named chief executive officer of Ladbrokes Australia, succeeding Dean Shannon who steps down from the role in February 2017.
Shannon, who is leaving the role for personal reasons, is the founder of Bookmaker.co.au which was sold to Ladbrokes in September 2013.
According to a company release, Shannon will continue to contribute to Ladbrokes Australia as an advisor to support its growth and ensure a smooth transition.
Cherry, however, is well versed on the inner runnings of the business as he currently serves as chief operating officer of Ladbrokes Australia and is attributed with technology and product innovation within the business, was responsible for the migration of the Betstar business to Ladbrokes and implemented the Ladbrokes Card and Cash In Payment systems.
"We always knew the day would come when Dean would want to step down. He has been instrumental to the success of Ladbrokes in Australia. He has established a challenger brand and won customers through innovation. His success can be seen in the customer metrics and in the fact we are now the number three recognised brand from a standing start just three years ago," Jim Mullen, chief executive officer of Ladbrokes commented.
"Paul Cherry has been core to Ladbrokes success and has been a key part of the management team since we acquired the business. We are proud of what has been achieved in Australia and are confident in the ability of the team to take the business forward to the next stage of growth and strategic development."

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.


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