"Up for the Challenge?"
Ladbrokes Australia has launched a new ad campaign carrying the strapline "Up for the Challenge".
The campaign was created by Ladbrokes' lead creative agency Saatchi & Saatchi Australia who said they wanted to move Ladbrokes branding away from the 'laddie' led messaging that has dominated industry marketing, and give the betting operator a more mature image to approach its consumers.
Sound familiar? Betfair's latest multichannel campaign was described by the company just last week as a fresh approach which "deliberately de-shackles the company from the laddish humour associated with the sector".
Up for the Challenge will be launched across social, digital, broadcast, cinema, radio and print channels.
Online Casino News Courtesy of Infopowa