MGM's PlayStudios inks content deal
PlayStudios, a social casino operator associated with the American MGM gambling group has signed a deal giving it access to slots for its free-play myVegas app from the respected Konami Gaming company.
The agreement establishes myVegas as a social and mobile channel for several Konami game titles under licence.
"Licensing established content has been the dominant creative paradigm in the slot industry for quite some time," said Andrew Pascal, CEO of PlayStudios Wednesday.
"From game shows to rock bands to blockbuster movies, casino slot manufacturers have been leveraging the brand equity of pop culture content. Now it's our turn to bring established Las Vegas gaming content into the free-to-play social and mobile space."
Steve Sutherland, CEO and executive vice president at Konami Gaming, said: "We have been very deliberate in our evaluation of opportunities to bring Konami's popular game themes online.
"In PlayStudios, we identified a partner with an experienced management team, a high-quality product and an engaging customer experience that combined to create an opportunity for our games to thrive on their social app.
"We are optimistic that PlayStudios' social platform will expose our game themes, like China Mystery, to new customers while also making them available to existing fans who may be looking to play them online."
Additional Konami titles will be released going forward for myVegas, which is accessible through iOS, Android and Kindle mobile devices, as well as on Facebook.
Online Casino News Courtesy of Infopowa