The regulated South American iGaming market is proving to be more and more of an important area for not only operators but casino game content providers, a fact not lost on Malta based Pragmatic Play, who have announced a content distribution deal with one of the leading online casinos BetPlay.co.
BetPlay who offer their customers a full service of iGaming products to include online casino games, poker, sportsbook, live casino and eSports, will now be able to offer players of their online casino the full suite of games developed by Pragmatic Play.
BetPlay is the online gaming arm of Corredor Empresarial, the country’s national lottery operator and one of the first to enter the regulated online space in Colombia when it first began to open up in 2017.
This agreement is a strategic move in Pragmatic Play’s expansion plan in Latin America, as BetPlay is one of the market leaders in the regulated country as well as the main sponsor of the National Football League. The deal strengthens Pragmatic Play positioning as it continues to grow across the continent at a fast pace since the debut of its continental hub last year.
Pragmatic Play’s VP of Latin America, Victor Arias, said: “Despite the relative youth of the market in Colombia, it’s rapidly evolving and commands a key place in our strategy for the region.”
“As such, signing a deal with a major player like Betplay is fantastic news for us. We’re looking forward to seeing it roll out.”
German Segura, Manager at Corredor Empresarial, said: “Pragmatic Play’s reputation in the global market is up there with the best and partnering with companies like them is essential for us.”
“Colombian players look for the highest quality in their games as much as anyone else does and that’s exactly what they’ll be getting from this partnership with Pragmatic Play.”