Kamay and 888 launch Online Poker and Casino sites

By Brian Cullingworth, Last updated Mar 9, 2021

Lucky Ace Poker and Casino operations open on schedule

The first two operational venues under a white label deal between Kamay Holdings and 888.com have launched under the brands Lucky Ace Poker.com and Lucky Ace Casino.com.

Elsa Sterckx, a marketing official from the new sites was canvassing possible affiliates this week through the new program Lucky Ace Partners.

In a deal announced in December (see previous InfoPowa reports) the Limassol, Cyprus registered Kamay Holdings was accepted as a white label client by the Gibraltar-based online gambling group, joining other white label operations using 888.com technology such as Tower Torneos in South America, Rileys Poker in the UK and more recently a sports betting site with Rank’s subsidiary Blue Square.

At the time 888’s CEO, Gigi Levy said, “As part of our vision and action to gain dominant market share in growing markets, we are implementing our white labelling strategy to enable us to achieve quick growth parallel to our robust organic growth in those markets. This agreement is a further progression of 888.com’s diversified, multi-channel strategy to grow our customer reach and appeal globally.”

The 888.com announcement claimed that the partnership will bring the “renowned customer recruitment and traffic generation of Kamay Holdings” to the European Market. “With its marketing techniques and the 888 platform, Kamay will now focus its efforts on the growing European market.”

It is to be hoped that this will not herald an increase in spamming activity: “Kamay Holdings Ltd.” is reputed to own some 271 other domains, including Chinaloft (source: Domain Tools), a resource site for antique hunters registered by one “Gazit Bingaman” of Kamay Holdings. Googling the name to obtain more information on the little known Kamay reveals a controversial figure accused of blog-spamming and supplying a false address which resulted in an investigation by Cypriot authorities!

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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