Terrestrial operators link to online for customer convenience
Mobile tech firm JOINGO has partnered with VizExplorer to offer casino operators the ability to create and maintain their own branded mobile applications. The initiative dubbed patronViz will additionally provide operators the opportunity to deploy mobile campaigns.
Casino customers will be invited to download the casino's app for their iPhone or Android smartphone and tablet devices which will in turn provide access to club or loyalty account status, personalised offers based on individual preferences, location-based promotions as the player enters or exits geo-fenced regions, in-venue marketing and free-to-play mobile gaming.
"The importance of the mobile channel continues to soar as now over 60% of the U.S. adult population owns a smartphone. With people spending more time on their phones, more than using a PC or watching TV, it makes sense to connect with players this way," said Seamus McGill, President of JOINGO.
"Our partnership with VizExplorer is a natural one as we have a well-proven mobile platform and VizExplorer is already the leader in providing a range of super-smart technology to casino operators."
VizExplorer chief technology officer Andrew Cardno said the company already has several confirmed terrestrial casino operator commitments for the purchase of the mobile app platform as they increasingly recognise the value and necessity of having a mobile presence.
Online Casino News Courtesy of Infopowa