Jackpotjoy Ad Under Asa Scrutiny

TV ad determined to be misleading

The UK Advertising Standards Authority (ASA) ruled on a complaint concerning Profitable Play's Jackpotjoy online bingo TV Ad this week, concluding that the ad had indeed breached ASA codes.
Two complainants challenged whether the ad promoting "Up to 10,000 jackpots every hour…" and "up to £10,000 every hour" was misleading as there were between 13 and 15 draws in a 24-hour period which were only offered during peak hour times in order to reach a wider audience.
The ASA found that a number of consumers were active on the site outside of the peak hours, and considered that viewers would believe they would be able to win a jackpot at any time, unless it was made clear that there would be no jackpot during a particular period.
"We considered that viewers would interpret the claim "every hour" to mean there would be at least one jackpot each hour, for the entire 24-hour period. We considered that the qualification "Min 13 games/day" contradicted rather than clarified the claim, and therefore concluded that the ad was misleading," the ASA ruled.

Online Casino News Courtesy of Infopowa

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The man with the plan here at Casinomeister. Bryan Bailey has been running Casinomeister since its launch in June of 1998. He has watched the industry grow from its primeval stage to what it is now. The Meister has attended nearly 100 conferences in the past 20 years and has either been a speaker or a panel moderator for at least 60 events. He has always been an advocate of fairness and reason and is known to like German beer, a good Scotch, and astrophography.

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