In consumer-facing sports data product deal
Sports data platform provider iSport Genius has partnered Unibet in a licensing deal for its interactive consumer-facing tool for the Australian and UK markets, with the potential to expand into continental Europe.
iSport Genius' service informs and educates online customers on their choice of bet.
"We are always looking to partner up with forward-thinking product and content service providers," Erik Backlund, head of sportsbook at Kindred Group, said. "iSport Genius will be an exciting addition for our Unibet customers, and the tool will add a different dimension to the all-important packaging of our offering across all channels"
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