Isislab To Provide Mobile Social Gaming Platform To Communications Giant

By Brian Cullingworth, Last updated Aug 22, 2014

MTN Group, Africa's largest mobile operator, will use IsisFriends

Canadian social gaming developer Isis Lab, in collaboration with TelecomX, is to provide MTN Group Limited, Africa's largest mobile operator, with its mobile gaming app social gaming platform IsisFriends.
Headquartered in South Africa, MTN currently operates across most of Africa and the Middle East and has approximately 215 million subscribers.
The agreement provides for a variety of initiatives, including the Isis gaming platform being preloaded onto MTN's smart phones, which MTN estimates will be sold to over one million customers during 2014 in South Africa alone.
Initially, Isis will launch its fully functional mobile proprietary Bingo game to MTN customers on a free-play basis. Upon successful launch of this initial application, Isis will introduce additional games to the MTN base, which hold a significant track record of success within the Facebook/Apple and Android networks, generating revenues based on Freemium, in-Game ads and other non-gambling revenue models.
Isis Lab CEO Daniel Kajouie said the deal, and MTN's large customer base, enabled his company to deliver its unique suite of cross border, multi-lingual social games that have found good traction in other parts of the world.
MTN SA general manager – products and solutions, Mike Fairon, said, "We believe that the offering that TelecomX/Isis brings will enable MTN SA to carve a niche in the market and make us a leader in the rapidly growing world of mobile social gaming."

Online Casino News Courtesy of Infopowa

Brian Cullingworth

Infopowa news was a staple of Casinomeister’s news from 2000 until 2019. Brian Cullingworth was the main writer, contributor, and was one of the most knowledgeable persons I have ever known involved in the online casino industry.

We first met in January 2001 at the ICE in London where I observed him going booth to booth interviewing online casino, software, and licensing jurisdiction representatives. Brian was also heavily involved with our forum as “Jetset“, he was involved as an informal consultant to eCOGRA, the OPA, and was a player advocate who assisted countless aggrieved players with his connections to industry folks. He also published “Casino Cautions” via Infopowa news for quite a number of years. These can be found in our news archives.

His passing in February 2019 was a dark day for us. He will be forever missed.

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