Iron Dog Studio launches Branded Megaways™

By Simon Wright Jul 7, 2020

Iron Dog Studio have  announced the launch of Branded MegawaysTM, a game that allows operators to bring Megaways™ games based on their company brands to market quickly and cost effectively.  

Operators can customise their game via a range of backdrops, colourings and branded elements whilst also adding their company logos and marks, which combined with certain Megaways™ and game based fixtures, create their very own Megaways™ title.

This creates a slot that captures their brand identity and is instantly recognisable, whilst also being unique to the very casino it is played upon. This is achieved by using standard game elements such as the Megaways™ logo, fonts, counters, symbols, win graphics and pop-up boxes.

Iron Dog Studio is offering to develop and integrate its first wave of Branded Megaways™ slots along with operators under collaborative marketing commitments. This allows operators to launch branded Megaways™ slots quickly and cost effectively and to a high quality.

Branded Megaways™ gameplay incorporates the ‘tumble trigger’ feature that was combined with the Megaways™ mechanic on Iron Dog Studio’s hugely successful Pirate Kingdom Megaways™ slot, and this simple way of deploying has resulted in several tier 1 and 2 operators all lined up to release in the coming weeks, with even more to follow.

Iron Dog Studio’s Branded Megaways™ games are certified for launch in regulated markets such as the UK, Malta, Gibraltar, Isle of Man, Spain, Italy and Sweden.

Kevin Reid, Chief Commercial Officer at 1X2 Network, said: “Our Branded Megaways™ allow operators to leverage the phenomenal popularity of Megaways™ slots and combine this with the tremendous value their brands have among players.”

“We have developed Branded Megaways™ to allow operators to do this quickly and cost effectively, without compromising on the quality and enjoyment factor of the game. The Megaways™ evolution is in full swing, and Branded Megaways™ allows operators to take advantage of this.”

Nik Robinson, CEO of Big Time Gaming, said: “It has been great to see a developer take such positive actions with the Megaways™  licence. Pirate Kingdom Megaways™ was unique and innovative, and that was taken to the next level with Megaways™ Jack.”

“Now with Branded Megaways™, there appears to be no end to the innovation from both a commercial and technical standpoint with 1X2 Network and the Iron Dog team, and we are looking forward to seeing more from the provider in the future.”

Simon Wright

Simon Wright has been both a player and an observer of the online casino industry for over 15 years. His knowledge of the online casino industry – to include sports is massive. Not many folks have the experience or his knowledge about online gambling. His adoration of football is also noted. He has painted his house blue (Chelsea) and annoys his neighbors with local football songs on game days.