Intel Go from Rightlander

By Dave Sawyer, Last updated Jan 31, 2024

Rightlander, a pioneer in compliance technology, have announced the launch of Intel Go, a groundbreaking tool that revolutionises the way compliance managers and affiliate teams operate. It is an evolution of marketing compliance, combining risk data with ROI analysis to enhance affiliate program growth.

Intel Go is designed to highlight potential content compliance risks to marketing teams during the deal-making process, enabling them to make fast, informed decisions based on decisions and actions previously recorded by their compliance teams.

Additionally, Intel factors in instant traffic and opportunity analysis to transform compliance monitoring into a fast, effective “Risk vs Opportunity” analysis of an existing affiliate or new prospect.

The key feature of Intel Go is its intuitive browser extension: with a simple click, users gain access to a comprehensive suite of tools, including real-time compliance notifications and valuable traffic data. The extension changes colour to alert users of any compliance issues. T

his immediate visual feedback ensures that managers are always aware of their compliance status, enabling swift action.

The product not only notifies users of compliance matters but also provides insights into traffic data and growth opportunities. This feature is instrumental in expanding and refining affiliate programs, offering a competitive edge in a data-driven market.

Commenting on Intel Go, Rightlander Founder, Ian Sims said: “Affiliate managers invest a considerable amount of time and effort to establish and nurture third-party relationships. Up until now, it has been challenging to quantify potential risk factors that a new partner could introduce to a brand.”

“While numerous tools exist to assist in identifying affiliates and marketing opportunities, there currently aren’t any that also assess affiliate compliance. Such challenges can lead to unnecessary expenditures of effort and resources that could be more strategically allocated towards safer relationships.”

“Intel Go is more than just a compliance tool; it’s a comprehensive solution for affiliate managers seeking to leverage compliance data to drive program growth.”

“We believe it will set a new standard in the industry, offering unparalleled efficiency and strategic advantage.”

Experience Intel Go firsthand at ICE London; visit the Rightlander stand located in the Consumer Protection Zone for a live demonstration.

Dave Sawyer

Dave has been involved in the Online Gambling industry for 20 odd years now. With experience working for an operator based in Gibraltar, where he headed up the IT team at Ladbrokes, to running his own iGaming affiliate websites until 2019.

Dave now writes for Casinomeister and sister site Casino Gazette. You may also see him on the forum from time to time, where he goes by the handle Webzcas.

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